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Home News A Security App’s Fake Reviews Give Us a Window Into ‘App Store...

A Security App’s Fake Reviews Give Us a Window Into ‘App Store Optimization

safety app optimization pretend opinions give,

An organization that makes an electronic mail app that helps customers encrypt their emails paid for pretend opinions in an try to get extra individuals to obtain its merchandise, based on leaked emails obtained by Motherboard. An nameless reader shares a report: The CEO of pEp, a Luxembourg-based firm that makes the pEp electronic mail encryption apps for Android and iOS, commissioned a advertising and marketing firm to write down pretend opinions that he himself wrote in the summertime of final 12 months. Leon Schumacher requested the advertising and marketing firm Mobiaso to submit 40 five-star opinions in English, French, and German to the Google Play Retailer. Schumacher included an Excel spreadsheet that contained the precise textual content that he wished Mobiaso to make use of. “Tremendous simple privateness,” one pretend assessment mentioned. “Top-of-the-line mail purposes. I’ve by no means had issues and I recommend it on a regular basis to associates,” one other mentioned. “Can we pace up at the moment and do 12 rankings per day do 7 opinions per day (Please use the Texts beneath for the proper nations (that I forwarded already per earlier e-mail),” Schumacher wrote in an electronic mail to Mobiaso. pEp, brief for Fairly Simple Privateness, develops electronic mail encryption apps for each iOS and Android, the place it has greater than 10,000 installs, based on the stats on the Google Play Retailer. The corporate, via its basis, additionally funded a brand new library to encrypt emails utilizing PGP, the many years previous expertise that enables customers to encrypt emails and different recordsdata. Mobiaso advertises “iOS opinions” and “Android installs” on its web site. One of many providers the corporate affords is App Retailer Optimization, or ASO, which incorporates pretend opinions. The service has a number of worth tiers, starting from $160 to $450. Solely the 2 costliest tiers embrace pretend opinions. “Every app developer/advertiser ought to do not forget that and not using a good ASO search optimization, your target market wouldn’t even discover or open your app web page,” Mobiaso says.Learn extra of this story at Slashdot.

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