In the ever-evolving landscape of streetwear, certain brands stand out for their deep connection to their roots. Born X Raised is one such brand, a label that is more than just clothing—it’s a movement. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born X Raised is a tribute to the authentic Los Angeles, a city that has shaped and influenced its creators. The brand represents the real LA, a city of diverse cultures, rich histories, and communities that refuse to be forgotten.
The Origins of Born X Raised
Born X Raised was born out of necessity. Spanto, a native of Venice, Los Angeles, witnessed the rapid gentrification of his neighborhood. This change was not just physical—it was cultural. Long-standing communities were being displaced, and with them, their history and identity were at risk of being erased. Spanto, feeling the loss deeply, decided to create something that would capture the essence of the old LA, something that would honor the city’s true spirit.
The name “Born X Raised” is significant. It speaks to those who were born in Los Angeles and raised by its streets. The “X” symbolizes resistance, a nod to the defiance against the changes that threaten the city’s identity. The brand’s mission is clear: to preserve the culture, history, and stories of Los Angeles.
Aesthetic and Design Philosophy
The aesthetic of Born X Raised is rooted in the city’s street culture. The brand’s designs are bold, raw, and unapologetic. They draw heavily from Chicano culture, gang life, and the diverse neighborhoods that make up LA. One of the most recognizable features of Born X Raised is its use of Old English fonts. This style is a direct reference to the graffiti and tattoos that are iconic in Los Angeles, especially within the Chicano community.
The designs often feature powerful phrases and slogans that resonate with themes of loyalty, pride, and survival. These are not just words—they are a reflection of the values that define the communities Born X Raised represents. Each piece of clothing tells a story, making the wearer part of the larger narrative of Los Angeles.
Commitment to Community
What sets Born X Raised apart from other streetwear brands is its deep commitment to the community. The brand is not just about fashion; it’s about giving back and staying connected to the roots that inspired its creation. Spanto and 2Tone have consistently used their platform to uplift the people of Los Angeles, especially those who have been marginalized or overlooked.
Born X Raised frequently collaborates with local artists, musicians, and organizations. These collaborations are more than just business ventures—they are cultural exchanges that highlight the talent and stories of LA’s residents. The brand’s partnership with Nike, for instance, was a celebration of Los Angeles culture. The collection featured designs that paid homage to the city’s history and the communities that have shaped it.
Another significant aspect of Born X Raised’s community involvement is its focus on giving back. The brand often participates in or sponsors events that benefit local organizations, ensuring that their success translates into positive impact for the city they love. This dedication to community service is a core part of the brand’s identity.
Cultural Impact
Since its inception, Born X Raised has grown from a local brand to a global name. However, its success has never diluted its connection to Los Angeles. The brand remains fiercely loyal to its roots, and this authenticity has earned it a dedicated following. Born X Raised resonates with people who appreciate the brand’s commitment to preserving culture and history in a rapidly changing world.
The cultural impact of Born X Raised extends beyond fashion. The brand has become a symbol of resistance against the forces that seek to homogenize Los Angeles. It stands as a reminder of the city’s rich and diverse history, a history that is too often overlooked in favor of glossy, modern narratives. For many, Born X Raised is not just clothing—it’s a badge of identity and pride.
The Future of Born X Raised
As Born X Raised continues to grow, its commitment to Los Angeles remains unwavering. The brand’s future is likely to see more collaborations, more community involvement, and more opportunities to tell the stories of the city’s residents. Spanto and 2Tone are dedicated to ensuring that Born X Raised stays true to its mission, even as it expands its reach.
Born X Raised is not just a fashion brand; it’s a cultural institution. It’s a voice for those who might otherwise be forgotten, a platform for the stories that need to be told. In an industry that often prioritizes profit over substance, Born X Raised is a beacon of authenticity and integrity. Visit Now for More Fashion BornxRaised
Conclusion
Born X Raised is a brand that embodies the true spirit of Los Angeles. It’s a tribute to the city’s past, a celebration of its present, and a commitment to its future. Through its bold designs, meaningful collaborations, and unwavering dedication to community, Born X Raised has carved out a unique place in the world of streetwear. It’s a brand that reminds us of the importance of staying true to our roots, even in the face of change.
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