Growing Instagram followers takes time and effort, but with these must-have tactics, the path to engaged followers is much easier than you think.
There are no definitive “growth tricks” that will help you grow your audience and boost your Instagram likes, but there are still many things you can do to build your Instagram growth strategy.
Here are 07 steps you can take to achieve organic growth on Instagram, in the order we recommend.
Before we get into the details, if you’re just starting to use Instagram for your business or as a YouTuber, the first step is to tighten the controls and rules for your Instagram presence. Therefore, the first tactics cover the basics and are especially relevant for new founders or companies.
Even if you’re an experienced Instagrammer, it’s worth making sure you’ve ticked the most important boxes and can keep working. Then don’t worry: this guide also contains plenty of tips for intermediate and advanced creatives.
Let’s face them all.
1. Post regularly
You may have heard this saying before when it comes to social media marketing: consistency is key.
That’s why it’s so important to take this into account in any strategy. Because every social media platform has an algorithm that determines who sees what content, you need to post consistently if you want to achieve reach.
If you only post to your Instagram account every few weeks, you won’t reach the same audience as if you post every day.
Be consistent, but also frequent. If you plan to have a presence on Instagram, you should update it regularly so that the algorithm recognizes that you have an active account that your followers might want to try.
2. Make your profile searchable
Did you know that the entire profile contains only TWO searchable fields? If you go to the Discover tab and enter a keyword like “fitness tips,” do you see what appears? People with “Fitness Tips” in the USERNAME or NAME field. Your description is not currently indexed. Think about your main keyword (what value do you provide to people?) and enter it in your NAME field if it’s not already part of your username. (Example: I have ‘Marketing’ as part of my username, but I have Instagram AND Social Media in my name field). This helps the right people find you!
3. Optimize your Instagram bio
To create the perfect Instagram bio, you need to focus on four things:
- A simple description of what you do and/or what you sell
- An overview of the brand personality
- A clear call to action
- Link
Your Instagram bio is only 150 characters long. But it is what determines your first impression on potential subscribers and customers. The science behind Instagram bios makes them clear, creative, and complete. Anyone who reads it should immediately know what your company does, how it can help you, and where they can learn more. Custom stationery brand Odd Giraffe hits the nail on the head with their Instagram bio.
First of all, “Hello Paper People” not only adds a distinctive touch to their biography but also filters out who they are talking to: someone who lives and breathes papermaking. The next line is a clear call to action that highlights what they sell and how they differentiate themselves (over 100 models).
4. Focus on high-quality accounts in your niche
Instagram’s infeed recommendations (also known as the Instagram algorithm) are based on several signals.
A simple question to focus on is “other people they follow.” When you follow and interact with accounts in your niche, it signals to the algorithm that you are part of that niche.
Focus on high-quality engagement with valuable customers in your region. If you can get their attention so they follow you, that’s an even bigger signal to the algorithm that the people following them might also be interested in you.
5. Collaborate with influential people
One of the most important Instagram growth tricks is influencer marketing. Influencer marketing is all about finding the right influencers, connecting with them, and creating a campaign that shows how they can promote your business.
There are several ways to find the best influencers to work with. First, you can take the time to explore the platform and find influencers with an audience similar to yours.
Pay attention to the main topics they talk about and the demographics of their followers to figure out if this person would make sense for you to promote a product.
The next step is about making contacts for possible collaboration. Most influencers have their direct email address or their agent’s email address in their bio so they can be easily contacted for collaboration.
6. Always ask a question
Did you know that when you search for a hashtag on Instagram, 9 “popular posts” appear at the top of the results before you start the timeline feed? These most popular posts are seen by many people. Every time I train I get a lot of new followers. We don’t know the algorithm that determines what ‘training’ is, but we do know that it has to do with the engagement these messages generate.
COMMENTS are the most important indicator of engagement. It’s more likely that more people will double-click (like) a person than comment or tag someone. Encourage this very valuable behavior by always asking a question or requesting an action with every message. The easier the question is to answer (one or two words, emoji, etc.), the more likely you are to receive responses.
7. Find the best time to post on Instagram
When is the best time to post on Instagram? When your audience is online.
There is no one-size-fits-all time for sharing content on Instagram. Instead, try to determine the ideal time to post to your followers. How do you know when your audience is online? Instagram guides you through the information in four easy steps:
- Go to your Instagram profile in the app and click on the hamburger menu (three horizontal lines) at the top right of the screen.
- Tap “Detailed”.
- Then click on “All subscribers”
Scroll to the bottom of this page and search for ‘Most Active Times’. You can change the times for each day of the week or view specific days.
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