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TikTok launches Spark Ads, an ad format that allows brands to sponsor already published posts with the post creators’ approval, potentially cutting out agencies (Ilyse Liffreing/Ad Age)

spark adsliffreing adage, Ilyse Liffreing / Advert Age:TikTok launches Spark Advertisements, an advert format that enables manufacturers to sponsor already printed posts with the submit creators’ approval, doubtlessly chopping out agenciesSpark Advertisements permits manufacturers to faucet into pre-existing influencer posts, chopping out the intermediary

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