Small businesses need all possible help they can get. It’s a challenging task to break into any market and develop a solid, well-known brand identity for oneself. Sure, word-of-mouth publicity is efficient and remains one of the best types of marketing that any brand can hope for, but brands must immediately consider satisfied customers to mention and suggest their products or services to others. From the start, they must actively sell their offering across multiple media. They must at the absolute least have a website and social media presence in order to leave a lasting digital footprint. So read the blog, ‘Top Digital Marketing Tools for Small Businesses’, to know more about some of the best digital marketing tools out there to help with small businesses by the experts at our top digital marketing companies in Dubai
Top 8 Digital Marketing Tools for Small Businesses:
Let’s take a look at the top ten digital marketing tools for small businesses recommended by our experts at Inter Smart, the top digital marketing company in Kochi.
- Squarespace
- Buffer
- Wix
- Calendly
- Grammarly
- Hemingway App
- Smarter Contact
- Mailchimp
- Drip
- Buzzsumo
Squarespace
Squarespace is a website builder that you need to check out definitely. It’s quite suitable for startups but also strong enough for big brands, making it an excellent tool if you’re looking to build up quickly. You can use one of its award-winning, easily customizable templates, which are organized by industry, to showcase your work or products. If you want to start a blog (which we advocate as part of your digital marketing strategy), it also provides excellent blogging tools to assist you get started.
Features:
- Templates
- Layouts/fonts/Stock photos etc
- Built-in SEO tools
- Analytics
Buffer
Buffer is another social media marketing tool that you can check out, pointing out our digital marketing services Dubai. Just like Hootsuite, it has a free plan, making it an excellent starting point for startups. It offers a variety of functions that help with scheduling, engagement, and analytics. However, its analytics may be too rudimentary for your purposes. However, it’s an excellent tool, complete with a tool for creating landing pages and an image editor.
Features:
- Twitter hashtag suggestions
- An image editor
- A landing page builder
- Post scheduling
Wix
Each and every company needs a website regardless of its size. Wix is one of the most user-friendly website builders available. With Wix, you can build a great website without understanding how to code. It comes with hundreds of configurable themes, and its straightforward drag-and-drop editor allows you to add a variety of design features such as text, photo galleries, and videos.
Features:
- 500+ website templates
- Powerful SEO tools
- Built-in eCommerce features
- Mobile editor
Calendly
Calendly is a free online scheduling software. It has been endorsed by millions of users and can serve as an excellent Internet marketing tool for scheduling demo sessions with clients or meetings with team members. For example, if you plan to use it to arrange appointments with clients or customers, you can put it on your company website, which is a great way to enhance the overall client experience.
Overall, it can be extremely helpful for small firms wanting to cut expenditures. It is capable of functioning as a virtual assistant by automating administrative activities such as email follow-ups as well.
Features
- Automatic reminders
- Pre-call email questionnaires
- Confirmation texts
- Post-call, follow-up links
- Meeting polls
Grammarly
Grammarly is one of the most popular tools among writers. Small businesses must develop written content on a daily basis, whether it is transactional writing like emails or something more creative like ad copy. Even if you’re an experienced writer or have a dedicated content writer, investing in an online grammar checker is recommended.
And, no, your word processor’s autosuggest function will not be enough. If you purchase Grammarly on its paid plans, you will also gain access to a plagiarism detector.
Features
- Grammar, spelling, and punctuation checking
- Writing suggestions
- Tone detection
- Plagiarism detection
Hemingway App
Hemingway App is another popular name in the world of content writers, It is another free writing tool that can assist small businesses improve their written content. Not only is it free, but it is also quite simple to use. It will indicate “errors” such as difficult words that can be reduced and spots where you have utilized passive voice excessively. This is not a replacement for grammar checkers like Grammarly, but it can help you make your texts more reader-friendly, such as website copy, marketing emails, and blog posts. To use the app’s own words, it functions similarly to a spellchecker but for style.
Features
- Suggestions for words/phrases etc
Canva
Which company doesn’t need a good design tool? Canva is your answer to that. Canva checks several boxes, and even the free plan has a plethora of options such as templates, stock images, fonts, and graphics. While the free plan is plenty to get you started, upgrading to a paid subscription allows you to develop a brand kit, which is particularly handy for ensuring that all of your digital materials are consistent.
Another tool that small businesses could find useful is its logo maker. While rudimentary, it is free and simple to use. So, if you don’t have a logo yet, Canva can alleviate many of these concerns.
Features:
- Thousands of social media templates
- Text animations
- Audio clips
- A video-to-mp4 converter tool
- Photo borders
Mailchimp
While SMS marketing efforts have a better open rate than email marketing campaigns, this does not mean you should replace email with text messages entirely. From weekly email letters to the occasional cart abandonment email, there are many different types of emails you can send to keep your business top of mind.
Mailchimp is one of the oldest and most popular marketing tools for small businesses. You can use it not only to generate beautiful email templates and deliver messages based on the behavior of your subscribers but also to construct a free website.
Features:
- Website Builder
- Email templates
- Reports and analytics
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