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8 Best Upcoming B2B Trade Shows for Marketing in 2022

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Many business owners see trade shows as a relic, a has-been business growing opportunity they shouldn’t waste their time on. 

However, that’s far from the actual truth.

Nowadays, highly competitive industries require business owners to build strong relations with prospects, customers, and industry peers.

And trade shows are the perfect way for businesses to achieve that. From industry experts to top-of-the-line suppliers, many influential people attend trade shows.

This makes trade shows the go-to place for business owners to form connections and stay on top of industry trends.

So in this article, we have listed the best B2B trade shows you can still attend in 2022 for your business growth.

Let’s have a look!

Automechanika

Event Date: September 17 – 22, 2022

Location: Frankfurt, Germany.

Attendance: 135,000+

Exhibitors: 5,000+

Automechanika has been the largest trade show in the automotive industry since it was founded in 1971.

Here, professionals are treated to inspiring lectures and panel discussions that share the latest innovations in automotive parts and accessories.

Attendees can gain many insights into every type of vehicle, including classic cars, caravans, jeeps, and more. The top automotive industry organizations host the attendees here and offer valuable training sessions.

You can also visit the paint and bodywork contest to view the fantastic coatings created by international artists. 

Passionate business owners of the automotive industry look forward to this event every year.

Small Business Expo

Event Date: Multiple shows throughout the year.

Location: United States.

Attendance: 10,000+

Exhibitors: 200+

The Small Business Expo is one of America’s most renowned B2B trade shows.

It is held in multiple locations across the country.

This one-day event brings together industry experts and best-in-class vendors to provide a platform for entrepreneurs and small business owners to network.

Small Business Expo is a must-attend exhibition if your goal is to grow and build influential relationships with like-minded businesses.

You can also get the latest information on many leading industries.

Moreover, this expo includes seminars by industry experts on business-critical topics and speed-networking sessions.

E-commerce Expo

Event Date: September 28 – 29, 2022

Location: London, UK.

Attendance: 10,000+

Exhibitors: 300+

E-commerce Expo is the ideal place for online traders to network and learn new strategies for developing their businesses.

There are many opportunities to meet with top-tier executives. You can also get insights from industry leaders and even pitch to them.

The e-commerce expo also offers a catch-up service that allows you to watch any session on-demand if you missed one.

InnoTrans

Event Date: September 20 – 23, 2022

Location: Berlin, Germany.

Attendance: 150,000+

Exhibitors: 3,000+

InnoTrans is an exhibition focusing on all tech-related aspects of public transportation.

Held in Berlin’s convention center, this international trade show features thousands of exhibitors from 60 different countries, and 76% of the attendees are industry leaders and key decision-makers.

For those unable to attend in person, live streaming is also available.

And thanks to the InnoTrans virtual industry platform, you can also catch up on key sessions in your own time.

B2B Marketing Expo

Event Date: November 22 – 23, 2022

Location: London, UK.

Attendance: 7,500+

Exhibitors: 700+ 

This London marketing expo is the perfect place to start if you are looking for the newest marketing trends.

Here you can re-energize your ideas, meet other professionals, and enjoy the creative energy of one of the most vibrant European cities.

This exhibition features expert-led panels and presentations that allow attendees to keep up to date on the latest industry trends before seeing demonstrations of the most recent tools. 

After that, interactive masterclasses and CPD sessions are also held to counsel the attendees.

Natexpo

Event Date: September 18 – 20, 2022

Location: Lyon, France.

Attendance: 15,500+

Exhibitors: 850+

Natexpo brings together over 15,000 professionals to showcase the latest organic products in the food, hygiene, and wellness industries.

This eco-friendly event features innovative pitches from start-ups seeking support for zero-waste initiatives.

And for this international, environmentally-focused exhibition in Paris, your products have to be organically wrapped in recyclable plastic. 

Here, exhibitors compete for the Natexpo Trophy, which recognizes the best practical and original product at each year’s show.

BI-MU

Event Date: October 12 – 15, 2022

Location: Milan, Italy.

Attendance: 100,000+

Exhibitors: 1,800+

BI-MU is a biennial trade show specializing in the mechanical machinery industry.

It is returning for its 33rd edition this October in Italy.

BI-MU covers everything from machine tools to programming.

There are many opportunities to learn how cutting-edge technology will impact your industry in the upcoming years.

Artificial intelligence and data management will be hot topics this year.

Medica

Event Date: November 14 – 17, 2022

Location: Dusseldorf, Germany

Attendance: 100,000+

Exhibitors: 2,800+

In November 2022, Dusseldorf will host one of the most significant medical industry events, Medica. 

Medica has brought together thought leaders from the industry to discuss new developments and research across various disciplines for over 40 years. 

This event hosts several thousand exhibitors, so attendees can network with thousands of top medical minds.

It also features the Medica Startup Park where visitors can hear about scientific and technological developments. 

In several competitions, med-tech applications have the chance to stand out and get the recognition they deserve. Winners get cash prizes and marketing services to help promote their innovations.